Shah Rukh Khan might be one of the biggest stars in Bollywood, but it's Ranbir Kapoor who reigns in the world of PR strategy and popularity.

In a survey carried out by Eikona, the Specialised Content and PR Measurement Evaluation Unit division of TAM (Television Audience Measurement) across four cities of Mumbai, Delhi, Kolkata and Bangalore, Ranbir Kapoor has got the maximum votes - 39 points out of 40 as the top actor who has garnered highest publicity because of the publicity campaign generated for Wake Up Sid.

Sanjay Dutt is a close second at (37). But bizarrely, SRK is at the bottom of the list (on number 10) in terms of PR and media coverage managing only 4 points out of 40. Even Salman Khan beats SRK with a score of 21 while Aamir tops Salman with 25. Hrithik Roshan comes third with a score of 32.

So what's the reason for Ranbir’s popularity?

Ranbir tells, "I really don't know if I should be thankful or apologetic about it. I guess it's also because of the multiplex strike that three films of mine are releasing back to back. But I will make a conscious effort next time to space my releases."

Karan Johar tells, "If Ranbir tops the list it's because of his publicity done for Wake Up Sid for which I would like to thank his efficient publicist. I would also thank Ranbir for being so supportive about our PR strategy. Both Ranbir, my publicist, publicity designer Divya and Ayaan (Mukherjee) have all worked to promote and project Ranbir and Wake Up Sid the correct manner. If Ranbir has created a buzz it's because we have targeted the demography of the youth and we all know that the youth dictates a large section of viewing audiences today. It's all about youth power."

However, Karan's best friend Shah Rukh is seen at the bottom of the list. KJo defended SRK and told, "Shah Rukh is above any ratings. He won't come under any ratings. He is a national and international icon and not to be put into these ratings. Which product won't sell if Shah Rukh endorses it? He's almost the face of the entertainment world above and beyond ratings."