Nowadays Celina Jaitley is in news. After her international contract for a film she has again created a buzz to the media. PETA (People For The Ethical Treatment Of Animal) has asked Celina for their newest awareness campaign which she agrees to do. Celina Jaitley feels strongly for the elephants and is actively involved with organizations that collect funds for the giant but humble animal. To mark Celina’s campaign for them, PETA has organized an event showing Celina how much she is an "Ele-friend". Not only that a special photo shoot with her for an ad at the same day with one of the renowned photographer Rakesh Shrestha. PETA is very much hopeful that with her help they can create awareness into the mass to protect elephants.