Panasonic has signed on Ranbir Kapoor to endorse their Vierra range of flat screen TVs & Home theatre systems.

Ranbir is currently the hottest young brand endorser on the block and brands are dying to get Ranbir signed on the dotted line. But the young icon is selective about his choice of brands and has given his nod to only two endorsements so far. One being the super popular Pepsi commercial which is already a rage and now, this.

Ranbir has already shot for the Panasonic commercial which is all set to air soon.

Atul Kasbekar owner of BLING! Entertainment Solutions Pvt. Ltd. ,which handles endorsements for top actors confirms the development, “ We, at Bling! sincerely believe that Ranbir is one of the key torch bearers of Bollywood’s Generation Next and are delighted to have been instrumental in closing both of his endorsements deals done so far – Pepsi & now Panasonic.”