While bigger producers are fighting it out for equal rights with multiplexes and abstaining from releasing any new movies, relatively smaller producers have a different take on the circumstances. While this Friday saw the arrival of as many as six movies - TERA MERA KI RISHTA, EK SE BURE DO, COFFEE HOUSE, PAL PAL DIL KE SAATH, SCHOOL DAYS and ROYAL UTSAV, even in weeks to come there would be something or other trickling in at theaters. One such movie which has made it’s plans quite clear in advance is '99' which is certainly arriving on 1st May.

A close source says, “The response to the theatrical promo of '99' has been wonderful and we have all the plans for reaching out to the audience. We have kick-started promotion on quite a few popular Bollywood portals and social networking sites. The promo has come in for quite some good feedback and movie buffs have been appreciating the super slick, fast-paced and funny feel of this comic thriller.”

Produced by Anupam Mittal and Aditya Shastri of People Pictures, '99' is directed by debutants Raj Nidimoru & Krishna DK and assures to be an original creation of crime, comedy and coolness. “Ours is an original tale inspired by real events between 1999 and 2000", tells Krishna, “It is as much “what could have been” as it is “what really happened.” In other words, it is historical action. It may all sound a little tricky on paper but the treatment has been kept simple enough for audience to grasp the film’s graph. You would know exactly what we have tried to get into the narrative once you see the film.”

Starring Kunal Khemu and Soha Ali Khan in lead with Cyrus Broacha and Simone Singh playing an integral part of the movie, '99' is touted to be an unpredictable and entertaining ride spread over two cities with colorful characters, mind-boggling circumstances, small time crooks, big time conspiracies, fateful car crashes, loads of coffee, a suitcase full of money, a budding romance and a historical controversy brewing in the background!

All set to arrive now on 1st May, the movie also features the trio of Boman Irani, Mahesh Manjrekar, and Vinod Khanna in key roles.