The feeling of delight was felt in the air. It was party time and that was pretty apparent at Kambakkat Ishq’s press conference held at Taj Land’s End Bandra.

A trade analyst present at the event told, “It as double bonanza! The first good news was that the United Producers Forum and Multiplex Assocation strike was called off. And the second one was to declare the release of the the much keenly awaited and looked forward to movie– Sajid Nadiadwala’s Kambakht Ishq.” KI hits the theatres on 3rd July.

“It was celebration time, no doubt,” added the trade Guru. The trade analyst included, “There will be three releases every Friday. And Kambakht Ishq is going to be one of the first big budget movies to hit the theatres this year. The movie has all the masala that go to make the film a hit.”

Shot on exotic locales in Los Angeles, Italy and Venice, with good dose of scene shot in world’s famous Hollywood studio the movie marks a historical moment for Indian cinema.

Lead megastars Akshay Kumar and Kareena Kapoor made it a point to be present on the occasion. Akshay, who was shooting in Karjat, flew down in a chopper to make it on time to the press conference, while Kareena cut her shooting short at Mehboob studios to share at length information about the movie to the media. Kambakkt Ishq is also the first movie to have Hollywood stars like Slyvester Stallone, Brandon Routh, Denise Richards are Hollywood stars making their presence felt in Bollywood.

Kambakht Ishq also boasts of heart stopping stunts and action sequences created by top Hollywood stunt directors. The appealing incidents and events that have occurred during the filming of Kambakht Ishq can be a book in itself.
“The sheer magnificence and extravangza that have gone to make Kambakht Ishq is a matter a pride for any filmmaker,” told a trade guru.