Sajid Nadiadwala's Kambakkat Ishq is the first Hindi film to use an IMO camera. What makes the camera special is its size.

"The IMO camera is so small that one would fail to notice it even if it was in front
of you. It's a high-resolution camera and that is one of its distinctive features. Sabbir Khan has shot a few scenes with this camera and that gives a very special touch to the film," said a unit member.