Aishwarya Rai Bachchan is now taking interest in reviving ABCL (AB Corp) and helping out with the marketing and promotion of Amitabh Bachchan’s upcoming movie, Paa.

She wants Paa to do really well as its casts include Amitabh and her hubby Abhishek.

She is taking all the marketing decisions related to the movie and she also has a say on how to promote the movie. Her ideas are appreciated by the Bachchan men.

Paa has a different story with Abhishek playing Amitabh’s dad. To make the movie a commercial success, various strategies are being made. Aishwarya has also suggested a lot that they could do to promote the movie. Paa will release in a month’s time.