Abhishek Bachchan has urged all Indians to switch off lights for one hour on March 27 as part of WWF's Earth Hour 2010 campaign for supporting action on climate change. He is also in plans to request the film fraternity to stop shooting schedules during that period.


 
"People really need to be educated about power conservation. I pledge my and my family's support to this initiative. I will, in my power, do whatever to save electricity and will request my friends in the film industry to shut down shootings in studios during the Earth Hour," told Abhishek.

 
The concept of Earth Hour was originated through WWF in Sydney in 2007, and will be observed worldwide March 27 from 8.30 p.m. to 9.30 p.m. Abhishek Bachchan has been appointed the Indian brand ambassador for this year's campaign.

"When you finish charging your phone, don't just unplug your phone, switch off the charger from the main switch as well. Switch off your TV from the main plug when it's not in use. Keep your car engine off while on a red light. These are just little ways in which we can do a lot to conserve energy," he told.