The badshah of Bollywood, Shah Rukh Khan`s production company Red Chillies Idiot Box will make romantic movies for the youth to be aired on MTV.  The entertainment channel is foraying into romantic movies that will appeal to the youth.

MTV has collaborated with Red Chillies Idiot Box and Milestone Movies to produce three romantic movies on a new series `Luv Reels`.

"I feel that it is very important to encourage young talent in an industry where there is such vicious competition. Keeping that emotion in mind, we are very happy to associate with A leading channel to launch careers of fresh talent," told Shah Rukh Khan.

"Young people are always looking for fresh forms of entertainment and who knows the pulse of this audience better than the audience itself. `Luv Reels` is India`s first user generated movie series and it could potentially be the start of something very powerful," told a channel source.