The annual Diwali event organized by the Mayor of London was hailed as a major success with people from all walks of life ignoring the rain and cold weather to be part of the festive atmosphere. Over 30,000 people attended the event held on Sunday, 28th October at Trafalgar Square.

The square was transformed by magical light displays, floating lanterns and a wide range of dance performances. The event also featured a special guest presentation by drumming maestro Pandit Dinesh and a prayer song by Maya Deepak.

The steady rain and chilly weather did not stop Londoners from taking part in the Garba dance in the middle of the square while talented young Bollywood dancers showcased their immense talent in front of a cheering crowd.

The popularity of the event forced organizers to extend it to eight hours instead of the normal four.

The B4U stall was once again the centre of attraction as loads of goodies attracted serpentine queues throughout the day. “We are absolutely delighted with the response we have got with this event and it also gave us a chance to interact with our viewers”, said Sunil Rohra, CEO, B4U NETWORK.

Ken Livingstone, the Mayor of London, who attended the event said “Diwali is an important occasion for London’s Hindus, Sikhs and Jains and represents the power of good to triumph over evil – a theme that has relevance for all of London’s communities because it signifies the value of co-operation and mutual respect between peoples of different faiths and backgrounds .On this occasion I wish everyone a happy and prosperous Diwali.”

Among the major attractions on the night were a display of Sikh martial arts, a fancy dress parade, a sari wearing competition and henna painting. Stalls at both ends of the square were thronged by eager revellers armed with their brollies.

As the sun set, the grand finale of the event looked even more spectacular with energetic dances and thousands of mini-lamps on the square recreating the arrival of Lord Rama whose liberation of Queen Sita from the kingdom of Lanka and victory over the Ravana is what Diwali is about.

This was followed the most awaited moment of the day - a special song for the event commissioned by B4U Network. The entire crowd got into the groove as Shama and friends belted the foot-tapping track, Diwali Aayi Re. The song is slated to top the charts this Diwali.



The entire event was filmed by B4U NETWORK and will be screened in the UK, USA, SOUTH AFRICA, MIDDLEAST, CANADA and INDIA on Diwali-November 9th.

For further details contact the press office on 020 8795 7150 or email kevin@b4unetwork.com