| Hundreds of hours of Indian
music programming to be available at TinselVision.com
Washington, DC & Mumbai, India – November 20, 2007
– (www.tinselvision.com) TinselVision™, a premium online
video-on-demand (VoD) destination serving South Asian
entertainment fans outside the Indian subcontinent,
announced today it will offer about 500 hours of Indian
and Bollywood music videos and programming from B4U
Music.
B4U currently delivers Bollywood music videos, “Indipop,”
and music programming over nearly 10 different satellites
to audiences in more than 100 countries including the
US, UK, Europe, the Middle East, Africa, Canada and
India. B4U Network and their B4U Music division are,
by all measures, at the forefront of the Indian music
broadcasting industry. The deal with TinselVision provides
yet another premium television network content provider
with potentially huge opportunities for new online audiences
and increased overseas receipts.
"Our consistent investments of time and resources
into developing a strong relationship with B4U senior
management has been time very well spent,” says Chase
Weir, Chairman & CEO of TinselVision, adding “Sunil
Rohra and his team at B4U clearly have their fingers
on the global pulse of Indian music entertainment fans.
We look forward to a long and rewarding relationship
as we extend their presence and practice in our target
markets.”
Speaking of the partnership and agreement, CEO of B4U
Networks, Sunil Rohra, offers, “We have been visiting
with the TinselVision principals now for nearly a year.
This is a very able and expertly guided venture with
huge marketplace promise and, truly unique talents for
building trusted partnerships. We look with real anticipation
for the fruits of our contributed value and their tireless
labors in convergence media.”
The deal with B4U marks TinselVision’s fifth major
deal to bring content from India’s top movie producers
and music houses entertainment to the Web. Over the
past few months, the company has announced numerous
tie-ups with other channels and studios.
“We are rapidly closing the circle on our 360 degree
content strategy,” adds Pankaj Bhushan, VP of S&M
for the company and, the executive who negotiated the
license. “Our subscribers now have more than just the
best India produces in television and film, and premium,
free titles and infotainment. With B4U Music, and news
to follow shortly, we add the best in music programming
as we become the online entertainment destination for
Bollywood and Indian entertainment.”
TinselVision will announce additional content agreements
in the coming days as the US-based Indian-centric venture
prepares for its beta services premier and exclusive
launch party in Bollywood. |