The first and only Asian channel in the UK to be chosen to launch on the new free to Air DTH service

B4U MUSIC has become the first and only Asian channel to launch on the BBC and ITV backed free to air satellite service- FREESAT. It’s another coup for the channel which has already been declared as the number one Asian channel in the UK

Reaching almost all of the UK (98% of households), Freesat, has over 80 free digital channels – television, radio, interactive – plus high definition (HD) services from the BBC and ITV.

Freesat, which was launched on 6th May in the UK, has no subscription and no contract; Freesat will allow consumers to get unlimited, as well as high definition, digital television for a one off payment, starting at £49.99, plus an £80 installation fee.

Freesat’s channel line-up will grow each month, with up to 200 channels on air by the end of the year.

Viewers who chose Freesat will be entertained with B4U MUSIC which plays some of the latest tracks from Bollywood and mixes it up with bhangra and Hindi pop music. Besides there’s phone- ins (B4U Xpress), star interviews (Star Stop), Top 10 tracks ( Bollywood 10 on 10) and sneak previews of the soon-to-be –released Bollywood movies( First Cut)

Besides B4U MUSIC, Freesat’s initial channel line-up includes some of the most popular digital TV channels: BBC One, BBC Two, BBC Three and BBC Four; ITV1, ITV2, ITV3 and ITV4; Channel 4, E4, More4 and Film4; news channels BBC News and Al-Jazeera English; children’s channels CBBC, CBeebies and CiTV; music channels; Chartshow TV and The Vault; interactivity from BBCi; digital radio; and the superlative picture quality of BBC HD and ITV HD